Jurnal GeoEkonomi

PERSPEKTIF KINERJA KEUANGAN TERHADAP NILAI PERUSAHAAN DENGAN TANGGUNG JAWAB SOSIAL SEBAGAI VARIABEL MODERASI

2024-12-30T05:49:54+00:00

This study aims to analyze the impact of firm value, profitability, and Corporate Social Responsibility (CSR) on company performance, particularly from the perspective of creditors. Firm value is often used to assess a company's ability to manage financial obligations, such as repaying loans to creditors. In this regard, company liquidity becomes an important indicator in determining the extent to which a company can meet its obligations. Additionally, profitability, which measures a company's ability to generate profit, is also considered an important factor in assessing company performance and stability. Previous studies have shown varying results regarding the impact of profitability on firm value, with some studies reporting a positive impact and others a negative one. Corporate Social Responsibility (CSR) also plays a significant role in improving the company's image and facilitating sustainable development, which can contribute to long-term company performance. Based on the research findings and discussions regarding the impact of liquidity, profitability, firm value, and the influence of corporate social responsibility on coal mining companies in Indonesia, this study is expected to provide insights into company performance as seen through DER (Debt to Equity Ratio) and ROA (Return on Assets). This research also aims to provide insights regarding the impact of CSR, which has not yet been able to moderate the effects of liquidity and profitability on firm value.

Keywords: Virm Value, Profitability, Debt Policy, Corporate Social Responsibility

BALIKPAPAN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) AND ARTIFICIAL INTELLIGENCE ADOPTION: TOE FRAMEWORK

2024-12-30T05:52:11+00:00

This study examines the adoption of Artificial Intelligence (AI) among Micro, Small, and Medium Enterprises (MSMEs) in Balikpapan, Indonesia, using the Technology-Organization-Environment (TOE) framework. Through qualitative interviews with seven MSME owners and employees, we explored their perspectives on AI, current technology use, challenges in digital adoption, and external support needs. Findings indicate that while MSME owners recognize the potential of AI to enhance competitiveness, its adoption remains limited, with most relying on basic digital tools like POS systems and social media for marketing. Key challenges include financial constraints, limited digital literacy among staff, and a lack of technical training. Moreover, external support, such as government-backed training programs and financial incentives, is minimal, slowing the digital transition process. This study suggests that expanding AI awareness and providing targeted training could address these barriers, while government policies that promote digital infrastructure and collaboration with tech providers could further support MSME digital transformation. Future research should consider broader variables within the TOE framework, such as cultural and policy-related factors, to provide a more comprehensive understanding of AI adoption in MSMEs across various sectors.

ANALISIS PENGARUH SERVICESCAPE, EXPERIENTIAL MARKETING DAN PERCEIVED VALUE TERHADAP REVISIT INTENTION MELALUI SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi Kasus di Obyek Wisata Golaga Purbalingga)

2025-04-16T00:16:11+00:00

This research entitle of “Analysis of the influence of Servicescape, Experiential Marketing, and Perceived Value to Revisit Intention with Satisfaction as an Intervening Variable” (Case Study at The Golaga Purbalingga Tourism Object). This research target is : To gain an understanding of the influence of the Servicescape, Experiential Marketing, and Perceived to Revisit Intention with Satisfaction as an Intervening Variable.

To research it uses accidental sampling and purposive sampling as much 100 respondents. The analysis tool in this stuy uses the SPSS version 26.0 program. As for examination of at this research done with validity test, reliability test, classical assumptions test, multiple linear regression analysis, hypothesis test, and sobel test.

The validity of each variable question item is valid and reliability results of each variabel question item is reliable. The classical assumption test declared to meet classical assumption. The multiple linear regression analysis at this research obtained by result b₁ = 0,187 showing influence which are positive of Servicescape variable (X₁) to Revisit Intention variable (Y), b₂ = 0,117 showing influence which are positive of Experiential Marketing variable (X₂) to Revisit Intention variable (Y), b₃ = 0,055 showing influence which are positive of Perceived Value variable (X₃) to Revisit Intention variable (Y), b₄ = 0,215 showing influence which are positive of Satisfaction variable (Z) to Revisit Intention variable (Y). The results of the research partially showed that the Servicescape variable (X₁) has a significant influence on the Revisit Intention variable (Y) with a value of (t_count 2,119 > t_table 1,984), the Experiential Marketing variable (X₂) has not a significant influence on the Revisit Intention variable (Y) with a value of (t_count 1,612 < t_table1,984), the Perceived Value variable (X₃) has not a significant influence on the Revisit Intention (Y) variable with a value of (t_count 0,886 < t_table1,984), and the Satisfaction variable (Z) has a significant influence on the Revisit Intention variable (Y) with a value of (t_count 3,986 > t_table1,984). The results of the research sobel test Satisfaction variable (Z) mediate the relationship between Servicescape variable (X₁) to Revisit Intention variable (Y) with value (t_count 2,139 > t_table1,984), Satisfaction variable (Z) mediate the relationship between Experiential Marketing variable (X₂) to Revisit Intention variable (Y) with value (t_count 2,208 > t_table1,984), Satisfaction variable (Z) mediate the relationship between Perceived Value variable (X₃) to Revisit Intention variable (Y) with value (t_count 3,083 > t_table1,984).

PENGARUH VARIASI PRODUK DAN KUALITAS PELAYANAN KONSUMEN TERHADAP MINAT BELI ULANG KONSUMEN PADA WARUNG MAKAN NOSTIMO BALIKPAPAN

2025-01-06T02:09:33+00:00

This study aims to examine the effect of product variety and service quality on consumer repurchase intention at Nostimo Food Stall, Balikpapan. This study uses a quantitative approach and uses primary data obtained from 246 respondents as samples selected based on convenience sampling method. The collected data were analyzed based on multiple linear regression analysis using SPSS. The result shows that product variation and service quality have a significant effect simultaneously on consumer repurchase intention. The product variety has a positive and significant effect on consumer repurchase interest, but service quality has a positive and insignificant effect on consumer repurchase interest. The results provide managerial implications for Nestimo Balikpapan Food Stalls to increase its product variety and improve health protocol-based services in order to increase consumer repurchase interest. With the increase of consumers' repurchase interest, it is expected that this restaurant business that is run can develop and be sustainable. Confirming that the combination of both creates a satisfying eating experience and increases consumer loyalty. These findings provide important insights for culinary entrepreneurs in improving their competitiveness. Despite this success, the researcher still recommends exploring the impact of additional factors such as digital customer experience and social media-based marketing strategies on repurchase intention. In addition, a more in-depth study of market segmentation based on demographics could provide additional insights into different consumer preferences.

PENGARUH BEBAN KERJA, MOTIVASI DAN DISIPLIN KERJA TRHADAP KEPUASAN KERJA KARYAWAN PADA PT JALUR NUGRAHA EKAKURIR (JNE) CABANG UTAMA KOTA BALIKPAPAN

2025-04-17T01:26:52+00:00

Tujuan penelitian ini adalah untuk mengetahui pengaruh beban kerja, motivasi dan disiplin kerja terhadap kepuasan kerja karyawan pada PT Jalur Nugraha Ekakurir (JNE) Cabang Utama Kota Balikpapan. Penelitian ini dilaksanakan di PT Jalur Nugraha Ekakurir (JNE) Cabang Utama Kota Balikpapan, dengan responden 141 orang, metode penelitian ini menggunakan metode kuantitatif. Pengumpulan data dengan cara observasi dan penyebaran kuesioner dengan menggunakan Google Form. Teknik analisis data yang digunakan adalah analisis linier berganda dengan melakukan uji instrument, uji asumsi klasik dan uji hipotesis secara parsial (uji-t). Hasil penelitian menunjukkan bahwa variabel beban kerja, motivasi dan disiplin kerja berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan pada PT Jalur Nugraha Ekakurir (JNE) Cabang Utama Kota Balikpapan.

PENGARUH LIKUIDITAS, LEVERAGE DAN PROBABILITAS TERHADAP FINANCIAL DISTRESS PADA PERUSAHAAN SUBSEKTOR TRANSPORTASI YANG TERDAFTAR DI BURSA EFEK INDONESIA

2025-04-17T05:30:49+00:00

Penelitian ini bertujuan untuk mengetahui pengaruh likuiditas (current ratio), leverage (debt to equity ratio), dan profitabilitas terhadap financial distress. Jenis penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah perusahaan transportasi yang terdaftar di Bursa Efek Indonesia periode 2019-2023. Penetuan sampel menggunakan metode purposive sampling dengan total sampel 9 perusahaan dengan jumlah observasi 45. Data yang dikumpulkan menggunakan data sekunder. Teknik analisis yang digunakan adalah analisis regresi linear berganda dan pengujian data menggunakan Program SPSS 25. Hasil penelitian menunjukkan bahwa (1) current ratio secara parsial berpengaruh negatif dan signifikan tehadap financial distress (2) debt to equity ratio secara parsial berpengaruh negatif dan signifikan terhadap financial distress (3) return on asset secara parsial tidak berpengaruh negatif dan tidak signifikan terhadap financial distress, dan (4) current ratio, debt to equity ratio dan return on asset secara simultan berpengaruh signifikan terhadap financial distress.

PENGARUH GAYA KEPEMIMPINAN KONFLIK KERJA STRES KERJA DAN ROTASI KARYAWAN TERHADAP KINERJA BERDASARKAN PERSEPSI KARYAWAN DI RUMAH SAKIT PERTAMINA BALIKPAPAN

2025-04-17T07:58:34+00:00

This study aims to determine the effect of leadership style, work conflict, work stress and employee rotation on performance based on employee perceptions of PT. Pertamina Balikpapan Hospital. The sample used in this study in the Medical Check UP, radiology, laboratory and medical record installations amounted to 54 respondents. The analysis technique used was multiple linear regression analysis, classical assumption test. The statistical analysis test tool used was the SPSS version 24 program. Based on the study, the results obtained that partially, the Leadership Style variable has a positive and significant effect on Employee Performance. This is indicated by the t-count value of 2.868>t-table 2.00958 and a significance value of 0.006 which is less than 0.05. The Work Conflict variable does not have a positive and insignificant effect on Employee Performance. This is indicated by the t-count value of 0.422 <t-table 2.00958 and a significance value of 0.675 which is greater than 0.05. The Work Stress variable has a negative and insignificant effect on Performance. This is indicated by the obtained t-value of -0.615 <ttable 2.00958 and a significance value of 0.541 which is greater than 0.05. The Employee Rotation variable has a positive and significant effect on Employee Performance. This is indicated by the obtained t-value of 3.826> ttable 2.00958 and a significance value of 0.000 which is less than 0.05. That simultaneously the results obtained by Leadership Style, Work Conflict, Work Stress and Employee Rotation have a significant effect on Employee Performance. This is indicated by the obtained F-value of 14.689> F-table 2.56 with a significance value of 0.000 which is less than 0.05.